You’ve learned what comp cards are and who should be using them—but how do you actually create one that gets you noticed?

The secret isn’t just in the layout or printing—it’s in the photography. A well-designed comp card starts with strong, natural, professionally shot images that reflect your true self and your marketability.

Welcome to Part 3 of my series, “Comp Card 101: A Modern Model’s Guide.” This post is all about creating a standout comp card, with a focus on why partnering with the right photographer is key to making your card effective, professional, and visually impactful.

Your comp card isn’t just a collage of pretty pictures—it’s your visual resume. And just like you wouldn’t DIY your professional headshot with a phone and a ring light, your comp card images should be captured by someone who knows how to bring out your best in front of the camera.

Here’s what a good photographer brings to the table:

Helps you show range: You’ll need a variety of looks—expression, posture, and vibe. A good photographer will pull that out of you during the shoot.

Knows industry standards: A photographer with experience in model development or headshots understands how agencies and casting directors expect images to look.

Understands lighting and posing: Natural light, clean backdrops, and subtle posing direction are what make your photos feel authentic—not overproduced.

Captures your natural beauty: A skilled photographer will focus on showcasing the real you, not just retouched or overly stylized shots.

Guides wardrobe and styling choices: Many photographers offer wardrobe guidance or collaborate with stylists to ensure your look is polished but not overdone.

When working with a photographer, discuss the following image types beforehand so you come to the shoot with clear goals:

The headshot is your anchor image. It should be clean, bright, and focused on your face with minimal distractions. Let your skin texture and features show—clients want to see the real you.

Your photographer will help frame and pose full-body shots that show your shape, posture, and wardrobe versatility. These are especially useful for commercial, fitness, or fashion clients.

These shots fall between a headshot and full-body image and allow you to show expression, emotion, and character. Often overlooked, but very valuable.

This is where you shine. A good photographer will help you feel relaxed and natural—capturing your smile, your energy, and your essence.

Clients want to see you. A photographer experienced in comp card work will:

  • Avoid excessive airbrushing or skin smoothing
  • Keep colors natural and true to life
  • Maintain sharpness and clean contrast

The goal is not to create “perfect” photos—it’s to create realistic and professional images that agencies can trust.

Once your images are ready, you or your photographer can assemble your comp card. Some photographers offer design services, or you can DIY with tools like Canva or InDesign.

  • Your name
  • Headshot on the front
  • 3–4 supporting images (full-body, mid-length, lifestyle)
  • Your stats (height, measurements, eye/hair color, etc.)
  • Contact info (or agency info if you’re signed)

Make sure the photos remain the hero—everything else should support them.

If you’re preparing for your first comp card shoot (or rebranding an outdated one), here’s how to get the most out of your session:

Look for photographers who specialize in:

  • Model development
  • Actor headshots
  • Personal branding or editorial portraiture

Check their portfolio for consistency and range—not just one style.

How many looks or outfit changes are included?

  • Have you shot comp cards before?
  • Do you offer wardrobe or styling guidance?
  • How many looks or outfit changes are included?
  • Do you provide retouched and unretouched files?
  • Show up rested and hydrated
  • Bring outfit options with neutral tones and simple silhouettes
  • Trust your photographer’s direction—natural movement and subtlety go a long way

In a world where casting directors and clients are overwhelmed with choices, a clean, honest, and well-crafted comp card can make the difference between being seen—or being skipped.

And behind every great comp card? A photographer who gets it.

Up next in the series: Comp Card 101: Part 4 – How to Market Your Comp Card

I’ll walk you through how to get your comp card into the right hands—digitally and in person.

Whether you’re new to the industry or looking to refresh your look, I’ll guide you through the process and help you feel confident every step of the way.